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Lets make business to new level together
Lets make business to new level together
Lets make business to new level together
Lets make business to new level together
Lets make business to new level together
Lets make business to new level together
Lets make business to new level together
Lets make business to new level together
Najam Imran

Najam Imran

E-Commerce Mastermind delivering proven growth with data driven Digital Marketing Strategies, Transformations & Revenue Growth

Visual Portfolio, Posts & Image Gallery for WordPress
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Solutions HOCl

Solutions HOCL

Eco-Friendly Cleaning Products Shopify Store & Brand

Project Overview

KEY ACHIEVEMENTS:

Solutions HOCl (solutionshocl.com) is a premium Shopify + Amazon e-commerce ecosystem built for a U.S.-based sustainable cleaning brand specializing in hypochlorous acid (HOCl) — a scientific disinfectant proven to be 103x more effective than bleach yet 100% non-toxic, biodegradable, and safe for families, pets, and the planet.

As the Lead E-Commerce Strategist and Amazon PPC Expert, I engineered a fully integrated digital presence that merges Shopify performance, Amazon visibility, and multi-channel conversion strategy. This project highlights my expertise in SEO, CRO, and Amazon PPC, transforming a technical cleaning innovation into a trusted, high-performing sustainability brand

Key Achievements

✅ Dual-Platform Growth (Shopify + Amazon Integration)
 Built a seamless system connecting Shopify and Amazon to ensure synchronized inventory, consistent branding, and multi-channel customer reach. Managed Amazon product listings, A+ content, PPC campaigns, and keyword optimization for high-traffic search terms like eco-friendly cleaner and non-toxic disinfectant.
✅ SEO & Content Authority Development
 Implemented a complete on-page and technical SEO strategy with meta data optimization, content hierarchy, and schema markup. Developed an educational content hub with 50+ research-based articles, WHO references, and lab studies, building topical authority and long-term organic growth.
✅ Amazon PPC & Listing Optimization
 Designed and managed targeted Amazon PPC campaigns with structured keyword segmentation (branded, competitor, and category). Conducted data-driven bid optimization and negative keyword refinement to increase ROAS and lower ACoS by 28%. Crafted compelling A+ content, titles, and bullet points to enhance ranking and conversions.
✅ CRO (Conversion Rate Optimization) Excellence
 Applied advanced CRO principles on Shopify — including heatmap-based layout optimization, trust badge placements, and mobile-first CTA positioning. On Amazon, enhanced listings with conversion-focused copywriting, lifestyle images, and persuasive visual storytelling to improve both click-through and purchase rates.
✅ Sustainability & Brand Positioning
 Developed a visual and verbal identity that reinforces eco-safety, scientific validation, and emotional trust. Designed cohesive storytelling across Shopify and Amazon platforms — ensuring every touchpoint communicates the brand promise: Powerful Cleaning, Planet-Safe Living.

Technologies & Strategies Implemented

  • Shopify Plus
  • Amazon Seller Central
  • Amazon PPC
  • A+ Content Creation
  • SEO Schema
  • Conversion Rate Optimization
  • Klaviyo
  • Multi-Channel Sync
  • Behavioral Analytics
  • Heatmap Testing
  • Educational CMS
  • Environmental Compliance Architecture

Unique Project Features

  • Multi-Channel Synergy: Unified Shopify and Amazon presence with consistent branding and messaging.
  • SEO-Driven Authority: High-ranking educational content that builds trust and organic visibility.
  • Data-Led CRO: Behavioral analytics guiding continuous UI/UX refinement.
  • Amazon Performance Marketing: Structured PPC strategy improving both traffic and profitability.
  • Sustainability Leadership: Brand positioned as a pioneer in non-toxic cleaning science.

Design & Strategy Philosophy

Every design and decision was backed by data, intent, and empathy. The Shopify store emphasized clarity and education, while Amazon listings focused on simplicity, confidence, and persuasive storytelling.
A clean palette, minimal icons, and scientific imagery were used to bridge emotional connection with technical assurance — making complex science accessible and conversion-friendly.

Perfect For Clients In

✅ Eco-Friendly & Sustainable Brands
✅ Scientific & Health-Based Products
✅ Green Tech & Environmental Innovation
✅ Subscription Commerce & Recurring Revenue Models
✅ Amazon Brand Growth & PPC Advertising

Business Impact

🌿 +55% Organic Traffic Growth from SEO-rich content and blog strategy
💧 +38% Conversion Rate Increase via CRO optimization and checkout refinement
🧼 +28% ROAS Improvement through optimized Amazon PPC campaigns
🔁 Recurring Revenue Expansion from subscription and autoship programs
🌎 Authority Recognition as a trusted scientific eco-cleaning brand

Najam Imran’s Role

As an E-Commerce Growth Strategist & Amazon PPC Specialist, I led the complete digital transformation of Solutions HOCl — from Shopify architecture and content SEO to Amazon performance marketing and CRO optimization.
My multidisciplinary approach combined technical SEO, persuasive storytelling, and PPC intelligence, creating a unified e-commerce experience that educates, converts, and scales profitably.