The reader base
Playbooks
One problem, diagnosed and fixed. Playbooks are the practical core: the exact steps to find what is broken in your tracking or operations and put it right, written so you can act on them today without hiring anyone.
- Tracking and analytics
Shopify GA4 purchase event firing twice: the fast fix
Duplicate purchase events in GA4 on Shopify almost always come from two sources firing the same event, or the thank-you page being reloaded. Here is how to find the source and stop the double count.
- Tracking and analytics
Why your Meta event match quality is low, and how to fix it
Low event match quality almost always comes down to three things: Enhanced instead of Maximum data sharing, a Conversions API that is not sending fbc and fbp, or thin customer parameters. Here is how to find which, and fix it.