Topic
Amazon and multi-channel operations
Operations is the unglamorous work that decides whether a brand survives its own growth. Here I write about Amazon inventory performance, the IPI score and how to move it, stranded inventory and restock limits, and running Amazon and Shopify side by side without the two drifting out of sync. Operator voice, from inside the work.
2 pieces
- Field Guide Feb 18, 2026 · 9 min
Amazon IPI, explained by an operator who manages it
The Inventory Performance Index decides how much you are allowed to send to Amazon's warehouses. The 2026 threshold sits at 400, it updates weekly on a rolling 90-day window, and the four inputs are fixable in a specific order.
- Field Guide Feb 12, 2026 · 8 min
Running a multi-brand portfolio across channels without chaos
Running one brand across Amazon and Shopify is hard. Running several is a different problem, and the thing that breaks first is never the strategy. It is the operations: inventory that drifts, tracking that lies, and a team guessing which brand needs attention today.